From the floral notes of mahua to potent millet beer, there are various regional liquors to explore in India. Mahua is one of the country’s most well-known indigenous liquors and yet, it’s difficult for regular consumers to find. For five years, Desmond Nazareth has been working toward getting mahua accepted in the mainstream alcohol industry. …
NICE organized Zoom session with Desmond Nazareth and Conrad Braganza… The team presents the background and plans of the company’s Mahua to the World project… enjoy! https://youtu.be/PmT_i1tRILo
We can safely say that the last decade has been a decade of innovation and growth for white spirits (in India)… as far as innovations go, a look at the brand portfolio of DesmondJi (Agave India) itself gives a vivid idea of the innovations and experimentation that India has witnessed in the white spirits category. …
Tequila has a unique GI, and can only be used to describe agave spirits grown in Mexico but that hasn’t stopped Indians from experimenting with agave liquors. Desmond Nazareth, who produces Indian agave spirits under the brand name DesmondJi sells 51% agave spirit and 100% agave spirit in Goa, Karnataka, Maharashtra and Puducherry where he …
Profiles in Agave Spirits Volume 4: The people who create and contribute to the tequila, mezcal, sotol, bacanora and other agave spirits industries (in English and Spanish)… (Desmond Nazareth profile included)… By creating a Who’s Who in Agave Spirits, we provide a ready reference for those in the industry, as well as those researching or …
Meet the Goa-based entrepreneur who is reimagining everything from tequila to mahua… In 2007, he started Agave India (agave is the plant from which tequila is made), a craft distillery that uses Indian know-how and raw materials… Nazareth calls the emergence of mahua a ‘black swan’ event internationally. “There is no other alcohol in the …
JumpCut Goa profiles Desmond Nazareth, an ex-IITian who returned to Goa after spending decades in the Computer Science and Filmmaking industry to start his very own distillery of Indian spirits. He manufactures Mahua, the only alcohol made by fermenting a naturally sweet smelling flower, Agave, a spirit made from the same plant genus as Tequila …
DJ Mahua is one of the Indian spirits you cannot miss on trying! The centuries-old tribal tradition and folklore have inspired the drink. The legendary Mahua flowers DJ Mahua is made with that are fermented and distilled into a brilliant spirit. So, the next time you visit Goa or Karnataka, don’t forget to get yourself …
DesmondJi is a spirit brand founded by Desmond Nazareth who operates the alco-bev company, Agave India. The brand prides itself on sourcing its raw materials from India, including agave that is grown in the Deccan Plateau. DesmondJi or DJ is famous for its prized margarita, blue curacao and most recently, mahua liqueur that is made …
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DesmondJi Mahua is billed as the world’s only spirit distilled from naturally sweet flowers and is as Indian as it can get, but its sale is restricted to Goa and Karnataka thanks to India’s rigid liquour laws. Creator Desmond Nazareth will now target foreign markets. https://www.moneycontrol.com/news/business/this-country-liquor-has-no-option-but-to-go-global-first-5369941.html Published On: June 07 2020
